2 Quotes & Sayings By Nir Eyal
Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, and the bestselling book, Hooked: How to Build Habit-Forming Products 2.0. Nir is also the founder and CEO of Nir and Far, a digital agency and research firm that helps companies build better products by harnessing human psychology. Previously, he founded and led MusicWheel, a music recommendation startup acquired by Spotify in 2011. Nir previously co-founded Innotribe, a creative consultancy that helped launch some of the web's biggest brands including Pandora, Spinrilla, and The Daily Mail
He has been featured on The Today Show, Fast Company, The Wall Street Journal, Inc.com, and Forbes.com for his work on habit creation and on CNN for his predictions of what will happen when we get hit with a smartphone revolution.